Quture is a social fashion exchange platform where individuals discover and exchange pieces. We are here to combine social medias and second-hand apparel exchange platforms
CHALLENGES
Clothes are becoming more expensive, and many people are looking for affordable alternatives. Second-hand options offer a way to access quality fashion without breaking the bank.
Second-hand online shopping is inefficient and fragmented. Users often struggle with navigating platforms that lack intuitive design, leading to a tedious and ineffective buying process.
Our goal is to make purchasing Only an Afterthought
RESEARCH
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In my customer interviews, I discovered that the issues customers face go beyond just logistical challenges. Emotional and psychological barriers, like uncertainty and a lack of confidence in their purchasing decisions, play a significant role. While some are aware of their needs, they struggle to trust their choices, and others are unsure of how to begin resolving their pain points.
Regardless of their background or experience, the absence of a trustworthy platform to support them in navigating the second-hand fashion market is a critical hurdle. Although they value sustainability and convenience, there’s a gap in offering personalized guidance and solutions that can truly address their frustrations.
PAINPOINTS
BUYERS
Tedious and fragmented process to discover, define, and exchange personal style across multiple platforms (social media, search engines, and eCommerce sites).
Difficulty finding quality second-hand apparel that aligns with personal taste.
Frustration with lack of personalized content, leading to an overwhelming experience while sifting through generic listings.
SELLERS/LISTERS
Struggle to reach targeted buyers, especially those looking for unique, curated fashion pieces.
Limited tools to effectively showcase products to buyers who care about both style and sustainability.
Difficulty managing multiple listings across platforms with a lack of integration for social media engagement and sales.
SOLUTIONS
BUYERS
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Streamlined Shopping Experience: Quture provides a unified platform that integrates discovery, browsing, and purchasing, eliminating the need to navigate multiple platforms.
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Personalized Navigation: Users can easily find relevant products without sifting through irrelevant options, allowing for a more efficient shopping experience.
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Effortless Interaction with Content: Buyers are exposed to products and styling ideas tailored to their preferences, making it easier to connect with items they’re more likely to purchase.
SELLERS/LISTERS
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Improved Visibility: Sellers can quickly upload and manage their listings with minimal effort, ensuring their products reach the right audience through targeted exposure.
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Seamless Sales Management: The platform simplifies the process of selling by providing an integrated space where sellers can list, manage, and track their sales in one place.
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Better Buyer Engagement: Sellers can interact more meaningfully with buyers, fostering relationships and increasing buyer loyalty through direct communication and personalized interactions.
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PERSONA
BUYER PERSONA
"I love those trying hauls because they give me inspiration but they make me question if they are promotions, so I try to stay cautious about buying from the promoted brand."
SELLER/ LISTER PERSONA
"People say that we don't care who we sell to, that is not true. At least for me, I want to sell to someone who values my piece as much as I do"
USER STORIES AND ACCEPTANCE CRITERIA
USER STORY
1. As a Gen Z shopper, I want to discover second-hand fashion items that match my style preferences so that I can easily find items that suit my taste.
As a user, I want to create a digital version of my wardrobe so that the system can suggest new items that match or complement what I already own.
As a user, I want to use a visual search feature by uploading a photo of a clothing item so that I can find similar second-hand fashion on the platform.
As a seller, I want to list my second-hand fashion items for sale quickly and easily so that I can reach buyers without hassle.
As a content creator, I want to create and share fashion boards (similar to Pinterest) using Quture products so that I can inspire others and gain followers.
As a buyer, I want to rate and review sellers and products so that I can help other users make informed purchasing decisions.
ACCEPTANCE CRITERIA
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The system shall recommend fashion items based on the user’s saved preferences (e.g., size, color, style) or interaction history.
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Recommendations should be personalized and delivered within 2 seconds of a user search or browse action.
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Users can save favorite items to a wishlist.
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The system shall allow users to upload pictures or add items they own into their digital wardrobe.
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AI algorithms shall analyze the wardrobe to make suggestions for new items based on the user’s existing clothing (e.g., suggesting a top that goes with the user’s favorite pants).
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Users should be able to update their wardrobe easily and receive outfit suggestions in real time.
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The system shall provide a visual search tool allowing users to upload images (from their phone or computer).
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The tool shall return similar items based on color, pattern, shape, and texture with an accuracy of 85% or higher.
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Results should load within 3 seconds of the image upload.
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The system shall allow sellers to upload product images, set prices, and write descriptions in less than 5 minutes.
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There shall be validation checks for required fields (e.g., image size, price) to ensure quality listings.
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Sellers will be notified via email or in-app when their item sells.
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The system shall allow users to create boards by selecting items from the platform.
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Boards can be made public or private, and users should be able to share them via social media platforms.
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Followers should be able to "like" and comment on shared boards.
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The system shall allow verified buyers to leave a review using a 5-star rating system and provide text feedback.
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Reviews should be displayed on product pages, and sellers should be notified when a review is posted.
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Users should be able to filter product listings based on review scores.
RISKS
DATA AND PRIVACY RISKS: Collecting and processing personal data (e.g., wardrobe details, shopping preferences) could expose the platform to privacy concerns and potential breaches
Implement robust encryption and ensure compliance with privacy laws (such as GDPR). Provide clear options for users to control their data and opt-in for features.
TECHNOLOGICAL RISKS: Offering too many advanced features (AI wardrobe, visual search, fashion boards) could confuse or overwhelm users, negatively impacting their overall experience.
Prioritize user research to focus on the most valuable features and simplify the interface to avoid overwhelming users with too many options.
USER ENGAGEMENT RISKS: The platform might struggle to attract and retain users, especially in a competitive second-hand fashion market, leading to low engagement and fewer transactions.
Develop a strong marketing strategy that highlights Quture's unique value propositions, such as AI-driven personalization and creative fashion boards.
LEGAL AND COMPLIANCE RISKS: The platform could face legal challenges, such as handling disputes between buyers and sellers, ensuring proper copyright for user-generated content (fashion boards), and adhering to second-hand goods regulations.
Implement clear terms of service and policies to address buyer-seller disputes, and establish proper content moderation guidelines. Ensure compliance with laws related to selling second-hand goods and intellectual property.
BUSINESS MODEL
MINIMAL VIABLE PRODUCT
Figma Iterations
